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Los Logos 7From Gestalten
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Los Logos 7, the latest edition in our Los Logos series, showcases current developments in logo design. With Los Logos 7, Gestalten continues its bestselling series on contemporary logo design that began with the publication of Los Logos in 2002. Like its six predecessors, this latest edition is a comprehensive survey of the visual languages and styles used by cutting-edge logo designers from around the world. Printed in the familiar landscape format, this new compendium resets the standard for reference books on design. Whether primarily designed to identify, inform, or inspire, today's logos have to cover a lot of bases. Although they are often created for fast-paced digital platforms, they still need to provide companies and brands with an enduring visual. Los Logos 7 shows that less has become more. Due to the significant influence of interface design, current logos are evolving to focus on the essentials. Consequently, many contemporary designs forgo realistic images, playful forms, textures, or color gradients and instead return to classic geometric forms and clear colors. These new logos master the balancing act between respectful restraint and the deliberate shaping of an identity. Fully indexed and intuitively structured, Los Logos 7 draws connections between the applications and the fields for which the featured logos were intended. Presented on 400 pages, the work is bundled into the categories Corporate & Business, Culture, Design, Fashion, Motion/Media/Games, Music, Art, Politics, Sports, Health /Wellness, and Education & Sciences. This book not only celebrates the latest innovations in contemporary logo design, but is also a precursor to coming styles and trends Its practical examples inspire designers to create logos in line with the current zeitgeist and push their designs even further into the future.
- Sales Rank: #588515 in Books
- Published on: 2014-09-12
- Released on: 2014-09-12
- Original language: English
- Number of items: 1
- Dimensions: 7.75" h x 9.50" w x 1.75" l, 3.48 pounds
- Binding: Hardcover
- 400 pages
Review
Certainement LE livre de l'année -- Artazart 2002-11
The site for a book which is a definite 'must have' for each and every graphic designer in the world. --deformat, 2002-11-02
About the Author
Michael Robinson is a freelance lecturer and writer on art and design history. Originally an art dealer with his own provincial gallery in Sussex, he entered academic life by way of a career change, having gained a first class honours and Masters degree at Kingston University. He is currently working on his doctorate, a study of early modernist period British dealers. He continues to lecture on British and French art of the Modern period.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Not what I expected
By Ricardo Imperial Jr.
Although the layout is beautiful and the book design is clean, this book is not what I expected. The logos seem dated and too trendy. There is no innovative thinking behind these logo marks, and the only information given about the logo is the name of the firm (frustrating when the logo is only a symbol) which is why I returned te book. I'm sure some designers can get use out of this, but I personally like more information and and more thought process when I buy design reference books.
0 of 0 people found the following review helpful.
Beautiful book
By Ms. Charles
I bought this book used and it was in great condition. The logos were beautiful and inspirational. As others have noted I wish there were explanations about the logos. I think that comes in their later books. It was much thicker than I thought. Over all wonderful book! I will most likely buy the rest of the series.
0 of 0 people found the following review helpful.
Designer focused
By Andre Felipe
If you're a designer that needs inspiration in this synthetic world (just like me) look no further.
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.
It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
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